A non-conscious, but intense, experience. Shouse (2005) MC J. 8, 6 explains that ‘feelings are personal and biographical, emotions are social, and affects are prepersonal’—in other words, affect is our unconscious response which precedes our conscious feelings and decisions. ‘The importance of affect’, Shouse explains, is that ‘in many cases the message consciously received may be of less import to the receiver of that message than his or her non-conscious affective resonance with the source of the message’. See Thrift (2004) Geografiska B 86, 1, Ash and Thrift (2005) Antipode 37, Tolia-Kelly (2006) Area 38, 2, and Thien (2005) Area 37 for consideration of affect in geography.
Subjects: Earth Sciences and Geography — Literary Theory and Cultural Studies.