A type of firm identified by Raymond Miles and Charles Snow in their typology of ‘strategic types’. It is a firm that seeks to exploit new opportunities, develop new products, and create new markets. Its core skills will lie in marketing and research and development, and it will tend to have a broad range of technologies and product types. Its HR policy, ideally, will be directed at supporting innovation and expansion into new markets. [See analyser, defender, and reactor.]
Subjects: Human Resource Management.