1. Broadly, the generation of a sign, text, utterance, or message (see alsotextual production), often distinguished from reception but in some cases applied even more broadly to the generation of meaning.
2. The process of making a media product or text, typically undertaken within the constraints of a fixed time-limit and budget.
3. A moment in the circuit of communication and circuit of culture: comparecirculation; consumption; cultural reproduction; distribution.
4. A generic term for a media product which is forthcoming or is in the process of being made: comparepost-production; pre-production.
5. The creation or performance of a pre-existing text associated with a particular director, company, and/or place: e.g. the ill-fated production of Don Quixote by the British film-maker Terry Gilliam (b.1940), the National Theatre's production of Othello, or the Broadway production of Cats.