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Pentagram


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(established 1972)

A leading name in British design consultancy for over three decades, Pentagram has embraced a wide range of services including architectural and exhibition design, graphic and packaging design, product and industrial design, and corporate design. From the outset, founding partners Kenneth Grange, architect Theo Crosby, and graphic designers Alan Fletcher and Colin Forbes established a protocol whereby each member of the group was able to establish independent relationship with clients in terms of their own individual expertise but also worked collaboratively whenever multidisciplinary projects were commissioned. The consultancy's awareness of the needs of industry soon resulted in its expansion with offices in New York (1978), San Francisco (1988), Austin (1994), and Berlin (2002). Over the years it also underwent an expansion in the number of partners that went on to include the graphic designers Mervyn Kurlansky, John McConnell, and Peter Saville and industrial designer Daniel Weil. By 2003 Pentagram had nineteen partners. Its projects have crossed many disciplines and include Kenneth Grange's High Speed Train for British Rail, Alan Fletcher's collaboration with Norman Foster on signage for Stansted Airport, David Hillman's redesign of the Guardian newspaper, the logo for the Victoria and Albert Museum, and Daniel Weil's design for the Swatch Timeship retail outlet in New York. Pentagram has also played an important role in the development of design awareness with its sponsoring of exhibitions, lectures, and other design‐related events. Publications have included Pentagram: The Work of Five Designers (1972), Living by Design (1978), Ideas on Design (1986), Pentagram: The Compendium (1993), and the more discursive Pentagram Papers, which have been published since 1975.

Subjects: Industrial and Commercial Art.


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