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The practice of overtaking competition through by-passing a whole generation of technology developments and ‘leapfrogging’ to the next stage. For example, it is often suggested that developing economies will ‘leapfrog’ past a whole generation of fixed-line communications and go straight for the more advanced Internet-enabled mobile communications, thereby avoiding the cost of laying millions of miles of communications cable and supporting infrastructure. Other successful examples of technological leapfrogging are the development of the semiconductor industry in South Korea, consumer electronics and photography in Japan, Dutch micro-lithography, and the technological development of missiles and artificial satellites in China.

Subjects: Marketing.

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