Asian Film and Digital Culture

Gina Marchetti

in The Oxford Handbook of Film and Media Studies

Published in print September 2008 | ISBN: 9780195175967
Published online September 2012 | | DOI:

Series: Oxford Handbooks of Literature

Asian Film and Digital Culture


This article looks at how the digital culture has transformed Asian films and the Asian film industry. It shows that the Asian connections with the digital have been slowly changing the global film culture, such as the increase in video piracy and the arrival of the inferior VCD. It then looks at how the processes of digital technologies, globalization, and consumer capitalism, have transformed the cinema culture of Asia. It notes that the impact of digital technologies on Asian film culture varies, and that the state of cinema culture differs dramatically across the entire continent. This article concludes that the digital revolution has helped make Asian films more readily available to global audiences, such as through sales, fan culture, and online advertising.

Keywords: digital culture; Asian films; digital technologies; consumer capitalism; cinema culture; digital revolution

Article.  3306 words. 

Subjects: Literature ; Film

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