Social Neuroscience of Evaluative Motivation

Greg J. Norman, John T. Cacioppo and Gary G. Berntson

in The Oxford Handbook of Social Neuroscience

Published in print September 2011 | ISBN: 9780195342161
Published online September 2012 | | DOI:

Series: Oxford Library of Psychology

 Social Neuroscience of Evaluative Motivation

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  • Psychology
  • Cognitive Neuroscience
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Recent theoretical and technological advances now allow for neuroscientifically relevant conceptualizations of motivation. Such models, grounded in solid evidence regarding evolutionary development and neuroanatomical organization and function, have the potential to improve the precision and scope of motivational concepts and theories, resolve theoretical disputes, and generate novel and testable behavioral hypotheses. Derived from evidence spanning three centuries of research, this chapter reviews one such approach based on the heterarchical organization of the central nervous system and its implications for motivational processes underlying approach and withdrawal. Through the utilization of this multilevel approach, theoretical and conceptual bridges are able to close many gaps between neuroscience and social psychology that have plagued integrative conceptualizations of behavior.

Keywords: motivation; motivational systems; neurobehavioral organization; central nervous system; evolutionary development

Article.  7692 words. 

Subjects: Psychology ; Cognitive Neuroscience ; Social Psychology

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