Article

Polling and Pollsters as Agents of Change: A Historical Account of Public Opinion Research in Mexico from 1938 to 2010

Miguel Basáñez and Pablo Parás

in The Oxford Handbook of Mexican Politics

Published in print January 2012 | ISBN: 9780195377385
Published online May 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780195377385.013.0025

Series: Oxford Handbooks

Polling and Pollsters as Agents of Change: A Historical Account of Public Opinion Research in Mexico from 1938 to 2010

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  • Comparative Politics
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This article tries to explain how pollsters and polling serve as agents of change. It briefly discusses the importance of public opinion polls and their impact on democracy. It presents the operational definitions of pollsters, public opinion, and polling, and narrates the relevant events in the transformation of public opinion research in Mexico. The article also discusses the evolution of polling in Mexico and its main trends and shortcomings.

Keywords: pollsters; polling; public opinion polls; public opinion research; evolution of polling; main trends

Article.  12694 words. 

Subjects: Politics ; Comparative Politics ; Regional Political Studies

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