Article

Alternative Types Of Entrepreneurial Finance

Armin Schwienbacher and Benjamin Larralde

in The Oxford Handbook of Entrepreneurial Finance

Published in print March 2012 | ISBN: 9780195391244
Published online September 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780195391244.013.0013

Series: Oxford Handbooks

 Alternative Types Of Entrepreneurial Finance

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This article discusses crowdfunding as an alternative way of financing projects, with a focus on small, entrepreneurial ventures. It first provides a description of crowdfunding and discusses existing research on the topic. The next section looks at crowdfunding in the context of entrepreneurial finance and thereby describes factors affecting entrepreneurial preferences for crowdfunding as a source of finance. Thereafter it elaborates different business models used to raise money from the crowd, in particular with respect to the structure of the crowdfunding process. Building on this discussion, the article presents and discusses extensively a case study, Media No Mad (a French start-up). It concludes with recommendations for entrepreneurs seeking to make use of crowdfunding and with suggestions for researchers about yet-unexplored avenues of research.

Keywords: crowdfunding; entrepreneurial ventures; small firms; entrepreneurial finance; business models; start-up

Article.  9579 words. 

Subjects: Economics ; Financial Markets ; Financial Institutions and Services

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