Article

Incentive-Centered Design for User-Contributed Content

Lian Jian and Jeffrey K. MacKie-Mason

in The Oxford Handbook of the Digital Economy

Published in print August 2012 | ISBN: 9780195397840
Published online November 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780195397840.013.0015

Series: Oxford Handbooks

 Incentive-Centered Design for User-Contributed Content

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This article explains user-generated content. A brief survey of various types of user-contributed content (UCC) is specifically presented. The challenges facing UCC systems are the result of behavioral choices. The article then provides an overview of families of incentive-centered design (ICD) and what is known about their usefulness in various UCC settings. Information content and processing effort are often attained through labor market solutions, even on the Internet. UCC system designers can strategically deliver information about what other participants do to UCC users in order to induce increased contributions. The incentive problem facing the designer of a UCC system that provides some open-access publishing capabilities induces contributors to reveal whether they are contributing pollution, and if identified, induces them to stop providing it. UCC is a fascinating, and clearly important, phenomenon, enabled by the development of the Internet and tools for user participation generally known as Web 2.0.

Keywords: user-generated content; incentive-centered design; labor market; Internet; system designers; pollution; Web 2.0

Article.  15899 words. 

Subjects: Economics ; Economic Development and Growth

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