Article

Research Methods, Design, and Statistics in Media Psychology

Sara Prot and Craig A. Anderson

in The Oxford Handbook of Media Psychology

Published in print December 2012 | ISBN: 9780195398809
Published online January 2013 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780195398809.013.0007

Series: Oxford Library of Psychology

 Research Methods, Design, and Statistics in Media Psychology

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This chapter provides an overview of contemporary research methods used in the field of media psychology. Basic scientific principles are discussed. Commonly used research designs are described. Some methodological pitfalls in media psychology research are explained and suggestions are given on how to avoid them. Finally, guidelines are given on how to convey scientific methodology and findings to the general public (see Chapter 26). We hope that this chapter will aid readers from other fields in becoming informed consumers of media psychology research and aid media psychology researchers in continuing the trend toward better methodological quality in the field.

Keywords: media psychology; research designs; research methods

Article.  21352 words. 

Subjects: Psychology ; Research Methods in Psychology

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