Social Influence in Virtual Environments

Jim Blascovich and Cade McCall

in The Oxford Handbook of Media Psychology

Published in print December 2012 | ISBN: 9780195398809
Published online January 2013 | | DOI:

Series: Oxford Library of Psychology

Social Influence in Virtual Environments


Four topics relevant to the operation of social influence in virtual media–based environments—particularly digital ones—are discussed: concepts, theory, the nature of social interaction, and new forms of social influence. The summary speculates on the future of virtual technology for scientific inquiry and applications regarding social influence processes.

Keywords: agency; communicative realism; consciousness; context; grounded versus virtual reality; immersion; response systems; self-relevance; virtual social influence

Article.  7541 words. 

Subjects: Psychology ; Social Psychology

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