Article

Media Psychophysiology: The Brain and Beyond

Bruce D. Bartholow and Paul Bolls

in The Oxford Handbook of Media Psychology

Published in print December 2012 | ISBN: 9780195398809
Published online January 2013 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780195398809.013.0027

Series: Oxford Library of Psychology

 Media Psychophysiology: The Brain and Beyond

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This chapter provides an overview of the effects of consuming media content spanning entertainment, news, and advertising—content that is increasingly delivered over a wide range of technological platforms (e.g., computers, televisions, smart phones)—on the psychophysiological responses of media audiences, focusing in particular on how media content affects neural responses and the ways in which those neural responses act as biological mechanisms of psychological and behavioral responses. The chapter highlights the psychophysiological approach to studying how individuals interact with media, and provides a theoretically and methodologically rich environment for advancing the scientific study of how all forms of mediated experience influence thoughts, feelings, and actions. The chapter focuses in particular on how the media psychophysiology approach has been applied to understanding media violence and persuasion, underscoring the ways in which this approach has provided a way to address questions of long-standing interest to scholars in the field.

Keywords: brain; cognition; emotion; event-related potentials; heart rate; media violence; persuasion; psychophysiology; skin conductance

Article.  15673 words. 

Subjects: Psychology ; Cognitive Psychology

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