The Business Case for Corporate Social Responsibility

Elizabeth C. Kurucz, Barry A. Colbert and David Wheeler

in The Oxford Handbook of Corporate Social Responsibility

Published in print February 2008 | ISBN: 9780199211593
Published online September 2009 | e-ISBN: 9780191576997 | DOI:

Series: Oxford Handbooks in Business and Management C

The Business Case for Corporate Social Responsibility

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The purpose of this article is to provide a general summary of the key value propositions evident in the research on the business case for corporate social responsibility (CSR), described as four general ‘types’ of the business case, or four modes of value creation. It then presents a critique of these approaches (including identifying some problems inherent in the construct of CSR itself) and offers some principles for constructing a ‘better’ business case. Its intent is not to conduct a thorough review of studies analyzing the relationship between CSR and financial performance, as that has been well done elsewhere. Rather it seeks to unearth assumptions underlying dominant approaches in an effort to build a more robust business case for CSR that can move beyond existing limitations.

Keywords: research; business case; corporate social responsibility; value creation; financial performance

Article.  12170 words. 

Subjects: Business Strategy ; Marketing

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