Consumer Policy

Gunnar Trumbull

in The Oxford Handbook of Business and Government

Published in print February 2010 | ISBN: 9780199214273
Published online May 2010 | | DOI:

Series: Oxford Handbooks in Business and Management

Consumer Policy

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Policy researchers have offered two classes of theories of consumer regulation. One emphasizes the role of business in proposing and shaping consumer protection policies. A second set of theories emphasizes the discretion and initiative of regulators. Through a comparative study of the emergence of consumer protection policies in France and Germany during the 1970s, this article shows that neither of these classes of theories explains the patterns of regulation that emerge. On the one hand, business interests were nearly identical across the two countries, yet regulatory outcomes were starkly different. On the other hand, national regulators that advocated consumer protections faced strong societal pressures as they selected the regulatory trajectory their country would follow. In France, in particular, consumer policy was characterized by significant experimentation, failure, and reassessment.

Keywords: consumer regulation; consumer protection policies; France; business interests; societal pressures; policy research

Article.  9205 words. 

Subjects: Business and Management ; Business and Government ; Business Ethics

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