Strategic Complexity in International Business

Peter Buckley and Mark Casson

in The Oxford Handbook of International Business

Second edition

Published in print January 2009 | ISBN: 9780199234257
Published online September 2009 | e-ISBN: 9780191577086 | DOI:

Series: Oxford Handbooks in Business and Management C

Strategic Complexity in International Business

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In retrospect there have been significant theoretical achievements in international business (IB) over the past forty years, but the prospects are not so good. This article provides a prospective view of international business. If IB is to regain its influence within the social sciences as a whole, it is necessary to reintegrate it into mainstream intellectual debate. One way in which this can be done is to introduce more refined analytical techniques into IB theory. This article recommends that the rational action approach to modelling should be expanded in order to address a wider range of IB issues. It provides practical examples of how this can be done, based mainly on recent work. The rational action approach has achieved its greatest successes in addressing economic issues, but it can also elucidate issues in strategic management and organizational behaviour.

Keywords: strategic complexity; international business; social sciences; analytical techniques; IB theory; organizational behaviour

Article.  12492 words. 

Subjects: Business Strategy ; International Business

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