Comparative International Business Research Methods

Simon C. Collinson and Andrew M. Pettigrew

in The Oxford Handbook of International Business

Second edition

Published in print January 2009 | ISBN: 9780199234257
Published online September 2009 | | DOI:

Series: Oxford Handbooks in Business and Management C

Comparative International Business Research Methods

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  • Business and Management
  • International Business
  • Research Methods



The comparative method lies at the heart of social science research. In the field of international business it is national and regional diversity, the differences between places that influence business activities and management behaviour, that matter. This diversity demands adaptability in individuals and organizations, in response to cultural, social, political, institutional, environmental, economic, industrial, and market variety. This article examines the problems of comparative international research (CIR) in business and management studies. The literature on CIR methods over the past thirty years, whilst stressing the importance of robust methodologies, has been particularly critical of the widespread failure of researchers to avoid the pitfalls of poorly constructed cross-national comparisons.

Keywords: comparative international research; business management; social science research; management behaviour; cross-national comparisons; regional diversity

Article.  13997 words. 

Subjects: Business and Management ; International Business ; Research Methods

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