Metrics for International Business Research

Randall Morck and Bernard Yeung

in The Oxford Handbook of International Business

Second edition

Published in print January 2009 | ISBN: 9780199234257
Published online September 2009 | e-ISBN: 9780191577086 | DOI:

Series: Oxford Handbooks in Business and Management C

Metrics for International Business Research

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This article focuses on performance measures. It starts with the usual focus on profitability and market value as performance measures, followed by alternative performance measures based on firm productivity, growth and survival. It then discusses issues on survey data, and the problem of ex post reasoning in empirical work. There are several important themes in this discussion. First, it discusses the definitional and variable construction issues. Second, it addresses the analytical contents in these variables as performance measures. Third, it highlights the statistical and empirical difficulties in using these performance measures, especially in an international cross-country context.

Keywords: performance measures; profitability; market value; productivity; international business research; cross-country comparisons

Article.  8391 words. 

Subjects: International Business ; Research Methods

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