Article

Management Gurus As Celebrity Consultants

Timothy Clark, Pojanath Bhatanacharoen and David Greatbatch

in The Oxford Handbook of Management Consulting

Published in print March 2012 | ISBN: 9780199235049
Published online September 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199235049.013.0017

Series: Oxford Handbooks in Business and Management

 Management Gurus As Celebrity Consultants

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  • Organizational Theory and Behaviour
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This article identifies the (dis)similarities between the conventional corporate consultants and management gurus as celebrity consultants. It first studies the nature of management gurus as celebrity consultants, where it lists three different aspects of their roles, namely as accomplished orators, supporters of management fashion, and authors of bestselling books. It then discusses in detail the features of these three types of management gurus. This article also tries to determine if there are any gaps in the existing literature on gurus.

Keywords: corporate consultants; management gurus; celebrity consultants; management fashion; orators; types of management gurus

Article.  8173 words. 

Subjects: Business and Management ; Organizational Theory and Behaviour ; Business Ethics

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