The Presidency and the Mass Media

Jeffrey E. Cohen

in The Oxford Handbook of the American Presidency

Published in print August 2009 | ISBN: 9780199238859
Published online May 2010 | | DOI:

Series: Oxford Handbooks of American Politics

 The Presidency and the Mass Media

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News is the primary source of information for the overwhelming number of people in modern mass democracies. Through news coverage, political leaders gain access to the public, providing opportunities to lead the public and set its policy agenda. Presidential news can be thought of as all stories that mention the president or only those in which the president is an important subject or actor. Most research on presidential news focuses on the national news media but good reasons exist to also study coverage in the local media. Presidents are concerned with news coverage beyond their local visits. The move toward a theory of presidential news production is presented. The article also addresses the impact of presidential news on public opinion. It concentrates on the influence of presidential news on presidential approval. The topic of the presidency and the news media is an interdisciplinary one.

Keywords: presidential news; presidency; news media; public opinion; presidential approval

Article.  15039 words. 

Subjects: Politics ; US Politics ; Comparative Politics

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