Article

Political Communication

Holli A. Semetko

in The Oxford Handbook of Political Behavior

Published in print August 2007 | ISBN: 9780199270125
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199270125.003.0007

Series: OXFORD HANDBOOKS POL SCIENCE SERI OHPS C

Political Communication

Preview

This article discusses research on public opinion, political communication, and political attitudes. It looks at political communication research methods in the contexts of convergence and new media. A brief discussion of the key concepts of framing, agenda-setting, and priming, and the state of comparative political communication research is covered in this article as well. The micro-level effects of media use, the macro-level consequences of changes in media environments, and the future opportunities for political communication research are discussed in the latter portion of this article.

Keywords: political communication; research methods; new media and convergence; comparative political communication research; media use; media environments

Article.  9577 words. 

Full text: subscription required

How to subscribeRecommend to my Librarian

Buy this work at Oxford University Press »