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Article

Political Communication

Holli A. Semetko

in The Oxford Handbook of Political Behavior

Published in print August 2007 | ISBN: 9780199270125
Published online September 2009 |

Series: OXFORD HANDBOOKS POL SCIENCE SERI OHPS C

Political Communication

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This article discusses research on public opinion, political communication, and political attitudes. It looks at political communication research methods in the contexts of convergence and new media. A brief discussion of the key concepts of framing, agenda-setting, and priming, and the state of comparative political communication research is covered in this article as well. The micro-level effects of media use, the macro-level consequences of changes in media environments, and the future opportunities for political communication research are discussed in the latter portion of this article.

Keywords: political communication; research methods; new media and convergence; comparative political communication research; media use; media environments

Article.  9578 words. 

Subjects: politics ; political behaviour ; political institutions

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