Article

The Personalization of Politics

Ian Mcallister

in The Oxford Handbook of Political Behavior

Published in print August 2007 | ISBN: 9780199270125
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199270125.003.0030

Series: OXFORD HANDBOOKS POL SCIENCE SERI OHPS C

 The Personalization of Politics

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This article looks at the personalization of politics, starting with a careful examination of the evidence that leaders are becoming more important. The role of electronic media in personalizing politics and politicians is examined, along with institutions and political leadership. The concept ‘political priming’ is introduced, which is the process where leaders are evaluated by voters based on the leader's performance on issues considered important to the voters. The consequences of the personalization of politics and the decline of electoral participation and parties are discussed in the last portion of the article.

Keywords: personalization of politics; electronic media; political leadership; political priming; consequences; decline of electoral participation

Article.  8288 words. 

Subjects: Politics ; Political Behaviour ; Political Institutions

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