Article

New Modes of Campaigning

Rüdiger Schmitt‐Beck

in The Oxford Handbook of Political Behavior

Published in print August 2007 | ISBN: 9780199270125
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199270125.003.0040

Series: OXFORD HANDBOOKS POL SCIENCE SERI OHPS C

New Modes of Campaigning

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This article discusses the new campaign modes, with most of the focus on election campaigns, since these have been more thoroughly studied than any other type of campaigns. It examines the recent trends in electioneering, and emphasis is drawn on how old and new democracies all over the world are adopting new modes of campaigning. A review of the available evidence on whether and under what conditions campaigns and new modes of electioneering are considered important for public opinion and the political choices of the citizens is also discussed.

Keywords: new modes of campaigning; election campaigns; recent electioneering trends; old and new democracies; new modes of electioneering; political choices; public opinion

Article.  9926 words. 

Subjects: Politics ; Comparative Politics ; Political Institutions

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