Article

Introduction

David O. Faulkner and Andrew Campbell

in The Oxford Handbook of Strategy

Published in print April 2006 | ISBN: 9780199275212
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199275212.003.0001

Series: Oxford Handbooks in Business and Management C

 Introduction

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This article defines strategic management and outlines various approaches to strategy. Strategic management is about charting how to achieve a company's objectives, and adjusting the direction and methods to take advantage of changing circumstances. It was taught in the 1950s and 1960s under the title of Business Policy. The book addresses some of the most important issues in the field of strategic management at the beginning of the twenty-first century. The book aims to provide a well-informed and authoritative guide to the subject and to the current debates taking place in the field of strategy. It aims to be a blend of mature thinking and cutting-edge speculation.

Keywords: strategic management; strategy; business policy; international business; cutting-edge speculation; company objectives

Article.  11110 words. 

Subjects: Business and Management ; Business Strategy

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