Analysing the Environment

Robert Pitkethly

in The Oxford Handbook of Strategy

Published in print April 2006 | ISBN: 9780199275212
Published online September 2009 | | DOI:

Series: Oxford Handbooks in Business and Management C

 Analysing the Environment

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This article considers the analysis of the firm's strategic environment. Its objectives are to examine the concept of the environment in the context of strategic management, the role of the environment in the development of the field of strategic management, the implications of the environment for strategic management, and the role and analysis of the common strategic environment and of the industry and business unit environment. Strategic management is concerned with, amongst other things, how firms relate to each other, whether by competing, cooperating, or just coexisting. Consequently, the most relevant distinction to be drawn amongst potential subsets of the strategic environment surrounding the firm is between those factors and conditions which affect all related firms.

Keywords: strategic environment; strategic management; environment role; business unit; environmental analysis; competition

Article.  14189 words. 

Subjects: Business and Management ; Business Strategy

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