Article

Survey Methodology

Richard Johnston

in The Oxford Handbook of Political Methodology

Published in print August 2008 | ISBN: 9780199286546
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199286546.003.0016

Series: Oxford Handbooks of Political Science

 Survey Methodology

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This article addresses three dimensions for data collection: mode, space, and time. It considers the problems of adequately representing persons by ensuring high response rates and measuring opinions validly and reliably through the design of high-quality questions. The advent of the internet and the World Wide Web is dramatically expanding the repertoire for survey research. The evidence suggests that the forces driving response rate down are largely orthogonal to substantive political choices. Surveys overrepresent political interest and its correlates and so may replicate class and other barriers to political participation.

Keywords: survey methodology; mode; space; time; data collection; response rates; internet; World Wide Web

Article.  8865 words. 

Subjects: Politics ; Political Methodology ; Comparative Politics

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