Article

Borgs in the Org? Organizational Decision Making and Technology

Terri L. Griffith, Gregory B. Northcraft and Mark A. Fuller

in The Oxford Handbook of Organizational Decision Making

Published in print March 2008 | ISBN: 9780199290468
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199290468.003.0005

Series: Oxford Handbooks in Business and Management C

 Borgs in the Org? Organizational Decision Making and Technology

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Data warehousing and the development of the World Wide Web both augment information gathering (search) processes in individual decision making by increasing the availability of required information. Imagine, for example, that one wanted to buy new golf clubs. Thirty years ago, the cost of information gathering would likely have limited an individual's search process to geographically proximal vendors and the golf clubs they stocked. Today, a prospective purchaser can log onto the World Wide Web to find out what types of golf clubs are available anywhere; consult databases, chat rooms, and bulletin boards (e.g., epinions.com) to gather product information and user opinions; and compare prices across vendors around the world.

Keywords: information gathering; individual decision making; information availability; World Wide Web; consult databases; chat rooms

Article.  7654 words. 

Subjects: Business and Management ; Organizational Theory and Behaviour ; Knowledge Management

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