Article

Managers, Markets, and Ideologies: Design and Devotion Revisited

Gideon Kunda and Galit Ailon-Souday

in The Oxford Handbook of Work and Organization

Published in print May 2006 | ISBN: 9780199299249
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199299249.003.0011

Series: Oxford Handbooks in Business and Management C

 Managers, Markets, and Ideologies: Design and Devotion Revisited

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In a paper titled ‘Design and Devotion’ published in 1992 in Administrative Science Quarterly, Barley and Kunda examined the historical evolution of managerial ideology in the United States between the late nineteenth and late twentieth century. Managerial ideology, in their view, is ‘a stream of discourse that promulgates, however unwittingly, a set of assumptions about the nature of … corporations, employees, managers, and the means by which the latter can direct the other two’. This article uses Barley and Kunda's framework to illustrate and interpret the main themes of market rationalism in the American context. Then, based on a review of the research literature, it discusses some of the actual transformations in the organization of work that appear to be related to the managerial rhetoric of the period. It concludes by offering some speculative thoughts on the nature of managerial ideology and on its future directions.

Keywords: Design and Devotion; Administrative Science Quarterly; Barley and Kunda; managerial ideology; market rationalism; managerial rhetoric

Article.  8618 words. 

Subjects: Business and Management ; Organizational Theory and Behaviour ; Business Strategy

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