Article

A Possible Next Frontier in Political Communication Research

Brian J. Gaines and James H. Kuklinski

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199545636.003.0003

Series: Oxford Handbooks of American Politics

 A Possible Next Frontier in Political Communication Research

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This chapter examines the future of political communication research, reviewing the last three generations of research, which lasted for over ninety years. It then discusses the problem of separating the effects of media, information, and statements from politicians in political communication studies. Finally, the chapter suggests including some previous techniques into the present study of political communication, in order to cover a few gaps in existing research.

Keywords: political communication research; media; statements from politicians; generations of research

Article.  7293 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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