Article

The Future of Political Communication Research

Lynn Vavreck and Shanto Iyengar

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199545636.003.0010

Series: Oxford Handbooks of American Politics

 The Future of Political Communication Research

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This chapter discusses the benefits of experimentation and looks at the future of political communication research, emphasizing the previous experimental work, as well as the creative manipulations, that have been conducted using online panels. It then studies two online election studies from 2008 in order to show the properties of the data and the samples, and, finally, reveals that Internet technology is currently redefining the methodology of political communication research and improving some of the basic weaknesses of the previous methods.

Keywords: political communication research; experimentation; creative manipulations; online panels; online election studies; Internet technology

Article.  6044 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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