Campaigning, Debating, Advertising

Bradford H. Bishop and D. Sunshine Hillygus

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI:

Series: Oxford Handbooks of American Politics

Campaigning, Debating, Advertising

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  • Politics
  • US Politics
  • Political Behaviour



This chapter studies debating, advertising, and campaigning, the latter playing an important role in American democracy, first discussing the development of political campaigns and summarizing the broad theoretical perspectives that have directed scholarly thinking and research on campaign effects. Next, it examines the findings of modern research on the effects of the different sources of campaign information, along with their implications for the democratic process. The chapter ends with a discussion of the opportunities and challenges for future research.

Keywords: political campaigns; campaign effects; campaign information; democratic process; advertising

Article.  7150 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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