Representative Sampling and Survey Non‐Response

Adam J. Berinsky

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI:

Series: Oxford Handbooks of American Politics

 Representative Sampling and Survey Non‐Response

Show Summary Details


This chapter aims to determine whether opinion polls can accurately measure the political preferences of the US population, defining survey non-response and differentiating between unit non-response and item non-response where information is usually missing on certain respondents. Next, it discusses the latest trends in response rates and the causes of non-response on surveys, and also describes the threats posed by non-response on the representativeness of surveys, as well as the different available methods for dealing with non-response.

Keywords: opinion polls; political preferences; survey non-response; unit non-response; item non-response; response rates; non-response

Article.  7442 words. 

Subjects: Politics ; US Politics ; Political Behaviour

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.