Article

Representative Sampling and Survey Non‐Response

Adam J. Berinsky

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199545636.003.0021

Series: Oxford Handbooks of American Politics

Representative Sampling and Survey Non‐Response

Preview

This chapter aims to determine whether opinion polls can accurately measure the political preferences of the US population, defining survey non-response and differentiating between unit non-response and item non-response where information is usually missing on certain respondents. Next, it discusses the latest trends in response rates and the causes of non-response on surveys, and also describes the threats posed by non-response on the representativeness of surveys, as well as the different available methods for dealing with non-response.

Keywords: opinion polls; political preferences; survey non-response; unit non-response; item non-response; response rates; non-response

Article.  7442 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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