Representative Sampling and Survey Non‐Response

Adam J. Berinsky

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI:

Series: Oxford Handbooks of American Politics

 Representative Sampling and Survey Non‐Response

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This chapter aims to determine whether opinion polls can accurately measure the political preferences of the US population, defining survey non-response and differentiating between unit non-response and item non-response where information is usually missing on certain respondents. Next, it discusses the latest trends in response rates and the causes of non-response on surveys, and also describes the threats posed by non-response on the representativeness of surveys, as well as the different available methods for dealing with non-response.

Keywords: opinion polls; political preferences; survey non-response; unit non-response; item non-response; response rates; non-response

Article.  7442 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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