Political Cognition and Public Opinion

Charles S. Taber

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI:

Series: Oxford Handbooks of American Politics

Political Cognition and Public Opinion

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  • US Politics
  • Political Behaviour



This chapter serves as a review of the cognitive approach to public opinion research. The first part provides a summary of the general architecture and processes of cognition, and is followed by a discussion on political evaluations and the automaticity feature of public opinion. The chapter also covers belief structures and attitude persistence, and even identifies the various contents of public opinion.

Keywords: cognitive approach; processes of cognition; political evaluations; automaticity; belief structures; attitude persistence; public opinion

Article.  7279 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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