Article

Emotion and Public Opinion

Ted Brader, George E. Marcus and Kristyn L. Miller

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199545636.003.0024

Series: Oxford Handbooks of American Politics

 Emotion and Public Opinion

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This chapter looks at the role of emotion in public opinion, first discussing how emotion has been understood and theorized by various scholars. Next, it views the present research on the consequences of emotion for political behaviour and public opinion, and ends with a review of the contribution of emotion to the study of certain substantive domains. The chapter notes that the study of public opinion and emotion is a new but fast-growing field, one which promises to make huge contributions to the understanding of politics.

Keywords: emotion; political behaviour; public opinion; understanding of politics

Article.  7842 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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