Prospect Theory and Risk Assessment

Rose McDermott

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI:

Series: Oxford Handbooks of American Politics

 Prospect Theory and Risk Assessment

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This chapter discusses risk assessment and prospect theor, first defining and describing prospect theory and its contributions to literature in detail. It addresses the latest changes in the psychological literature on risk, and tries to combine the notions of emotion and affect into risk perception and management. The chapter also considers some opportunities for theoretical development, which include potential avenues of application to topics in public opinion research. It ends with a summary of the ways these lasting debates and controversies can help inform one's understanding of the processes of democratic governance and public opinion.

Keywords: risk assessment; prospect theory; psychological literature; emotion; risk perception; public opinion research; democratic governance

Article.  6986 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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