Attitude Organization in the Mass Public

William G. Jacoby

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI:

Series: Oxford Handbooks of American Politics

 Attitude Organization in the Mass Public

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This chapter studies the attitude structure or organization within American public opinion, paying special attention to the three general questions from the research literature. It first explains how attitude structure can be differentiated and measured, and then looks at the contribution of ideology and partisanship in individual attitude structures. Finally, the chapter tries to determine whether there are any alternative mechanisms that serve to organize citizens' feelings on the different elements of the political world.

Keywords: attitude structure; American public opinion; research literature; ideology; partisanship; alternative mechanisms

Article.  7257 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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