Race, Public Opinion, the Media

Taeku Lee and Nicole Willcoxon

in The Oxford Handbook of American Public Opinion and the Media

Published in print May 2011 | ISBN: 9780199545636
Published online September 2011 | | DOI:

Series: Oxford Handbooks of American Politics

Race, Public Opinion, the Media

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  • Political Behaviour



This chapter is concerned with race, media, and public opinion. It first reviews the available literature on media and race in non-electoral and electoral contexts, in order to determine whether racial considerations still play an important, and sometimes defining, role in shaping public opinion. Next, the chapter discusses the recent trends in the scholarship, especially those in ‘cognitive’ and ‘contextual’ turns in research. Finally, it addresses the gaps in the current knowledge, and future directions.

Keywords: race; non-electoral context; electoral context; racial considerations; scholarship; recent trends; cognitive turns; contextual turns

Article.  7988 words. 

Subjects: Politics ; US Politics ; Political Behaviour

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