Article

Enterprise Culture

Marina Della-Giusta and Zella King

in The Oxford Handbook of Entrepreneurship

Published in print May 2008 | ISBN: 9780199546992
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199546992.003.0024

Series: Oxford Handbooks in Business and Management C

 Enterprise Culture

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This article first looks at the rationale for adopting an ‘enterprise culture project’, with specific reference to the case of Britain from the 1980s to the present. It then considers how efforts to promote an enterprise culture might be evaluated, and examines some of the evidence about the impact of enterprise policies in Britain on entrepreneurial attitudes and behaviour. It then reviews some of the academic literature on ‘enterprise culture’ policy and ideology, with a wider discussion of enterprise projects and their implications.

Keywords: enterprise culture; enterprise policies; Britain; entrepreneurial attitudes; entrepreneurial behaviour; enterprise projects

Article.  8160 words. 

Subjects: Business and Management ; Entrepreneurship ; Organizational Theory and Behaviour

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