Rational Voters and Political Advertising

Andrea Prat

in The Oxford Handbook of Political Economy

Published in print June 2008 | ISBN: 9780199548477
Published online September 2009 | e-ISBN: 9780191577437 | DOI:

Series: Oxford Handbooks of Political Science

Rational Voters and Political Advertising

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  • Political Behaviour
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This article studies political advertising, starting with non-directly informative advertising and directly informative advertising. It then tries to determine how a microfounded model of campaign finance can be used to reinterpret the available empirical evidence. The expenditure function is also discussed in this article.

Keywords: political advertising; non-directly informative advertising; directly informative advertising; model; campaign finance; expenditure function

Article.  6130 words. 

Subjects: Political Behaviour ; Political Economy

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