Article

On confronting some common myths of is strategy discourse

Robert D. Galliers

in The Oxford Handbook of Information and Communication Technologies

Published in print February 2009 | ISBN: 9780199548798
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199548798.003.0009

Series: Oxford Handbooks in Business and Management C

 On confronting some common myths of is strategy discourse

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This article has a strategic focus and therefore focuses on two key considerations — one more prevalent in the 1980s, the other a focus of attention in the 1990s and into the twenty-first century — namely, competitive advantage and knowledge management. The third consideration — alignment — has been a major focus, and a source of some contention, and the article incorporates this to treat the subject matter. The article focuses more on the process of strategizing than on the outcome of the process, that is, the strategy itself. It argues that benefit is to be gained from a more inclusive, exploratory approach to the strategy process. This perspective is set against the common view, which is concerned more with exploiting the potential of ICT systems for business gain. Implicit in the arguments is the view that it is to be intellectually bankrupt to accept these myths as ‘self evident truths’.

Keywords: strategy discourse; competitive advantage; knowledge management; alignment; strategizing; ICT system

Article.  8102 words. 

Subjects: Business and Management ; Knowledge Management ; Business Strategy

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