Article

The interrelations between online and offline: Questions, issues, and implications

Shani Orgad

in The Oxford Handbook of Information and Communication Technologies

Published in print February 2009 | ISBN: 9780199548798
Published online September 2009 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199548798.003.0022

Series: Oxford Handbooks in Business and Management C

 The interrelations between online and offline: Questions, issues, and implications

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  • Knowledge Management
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Questions of literacy raise questions of the nature of the relationship between what goes on on-line and what off-line. A wide range of areas where this agenda has been identified has been reviewed, but in each case it still needs further discussion: in e-commerce, in journalism, in civil society, but above all in the fine grain of action in everyday life. It has been argued that it is still the case that thinking is dominated by a kind of ‘two-realm’ approach, which will consistently fail to understand the intensity of their interrelationship. What is required is a political economy which stresses the materiality of power inscribed across both domains, and a broadly ethnographic perspective, where, likewise, there is every intention of exploring the mutual contextualization of life which is simultaneously both on-line and off.

Keywords: on-line; off-line; e-commerce; political economy; ethnography; mutual contextualization

Article.  9743 words. 

Subjects: Business and Management ; Knowledge Management ; Research Methods

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