The methodology of Internet-based experiments

Ulf-Dietrich Reips

in Oxford Handbook of Internet Psychology

Published in print February 2009 | ISBN: 9780199561803
Published online September 2012 | e-ISBN: 9780191743771 | DOI:

Series: Oxford Library of Psychology

 The methodology of Internet-based experiments

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This article discusses methods and techniques, procedures and tools that have been found to be necessary or useful in Internet-based experimenting. While the focus is on experiments, many of the methods apply to other types of Internet-based research as well. The article is structured in a step-by-step fashion, guiding the reader through the various stages of setting up and conducting a web experiment. Apart from general issues, the relevant steps begin with planning, generating, and pre-testing an experiment. They continue with recruitment and monitoring, then analysis and archiving.

Keywords: Internet-based experimenting; experimental methods; Internet-based research

Article.  9058 words. 

Subjects: Social Psychology ; Cognitive Psychology

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