Personality testing on the internet

Tom Buchanan

in Oxford Handbook of Internet Psychology

Published in print February 2009 | ISBN: 9780199561803
Published online September 2012 | e-ISBN: 9780191743771 | DOI:

Series: Oxford Library of Psychology

 Personality testing on the internet

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  • Social Psychology
  • Cognitive Psychology


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This article provides an overview of some of the key issues in online personality assessment, offers practical advice for people planning to use such tests in research or applied settings, and highlights some priorities for future research. As well as personality inventories, it considers other forms of self-report-questionnaire-based psychological assessment that may reflect relatively stable individual differences but not strictly fall into traditional models of personality. For example, these are considered in the discussion of equivalence between online and offline tests, because it is likely that any psychological processes affecting the completion of online personality tests (e.g., increased self-disclosure) will be shared with these instruments as well. In terms of methodology, if not the constructs being measured, there are strong similarities that will inform discussion of issues such as equivalence. The same is true of research on online survey methodology – again, there are valuable lessons to be learned from that body of literature.

Keywords: online personality tests; personality assessment; self-report questionnaire

Article.  8764 words. 

Subjects: Social Psychology ; Cognitive Psychology

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