Behavioral Economics and the Food Consumer

David R. Just

in The Oxford Handbook of the Economics of Food Consumption and Policy

Published in print September 2011 | ISBN: 9780199569441
Published online November 2012 | | DOI:

Series: Oxford Handbooks in Economics

Behavioral Economics and the Food Consumer

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Behavioral theory suggests a myriad other policy options that can have substantial impacts without restricting choices in any real sense. This article focuses on three general areas of research: food choice, food consumption volume, and the evaluation of foods. It discusses two primary literatures of behavioral economics and food consumption. One of these literatures seeks to apply general behavioral economic models to food consumption, while the other seeks to identify and incorporate known food psychological phenomena into models of economic behavior. It introduces many new concepts to the field of behavioral economics, and provides some promising areas for future research. Finally, it mentions that much remains to be done in terms of incorporating the important elements of food behavior, and creating and using suitable individual data to calibrate these models for policy purposes.

Keywords: behavioral theory; food choice; food consumption volume; economic models; economic behavior

Article.  9290 words. 

Subjects: Economics ; Microeconomics ; Financial Institutions and Services

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