Discrete Choice Theory and Modeling

W. L. Adamowicz and Joffre D. Swait

in The Oxford Handbook of the Economics of Food Consumption and Policy

Published in print September 2011 | ISBN: 9780199569441
Published online November 2012 | | DOI:

Series: Oxford Handbooks in Economics

 Discrete Choice Theory and Modeling

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  • Microeconomics


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This article provides an overview of the methods employed in discrete choice models relevant to food demand analysis. Discrete analysis of food choices can be grouped into two main areas: analysis that focuses on the consumer to assess preferences and welfare, and analysis that focuses on assessing consumer behavior to provide marketing or sales strategies. This article illustrates that discrete choice models of food demand have been estimated from a variety of data sources: choice experiments, experimental economic data, and scanner panel data. It examines the conceptual framework underpinning these discrete choices. It reflects on the relatively unique properties of disaggregate food choices and the corresponding issues for discrete choice demand analysis. This article considers the operationalization of models based on the theoretical microeconomic model. Finally, it provides a brief description of some interesting extensions and future research issues in the area of discrete choice analysis and food demand.

Keywords: food demand; consumer behavior; discrete choice models; microeconomic model; choice analysis

Article.  15093 words. 

Subjects: Economics ; Econometrics and Mathematical Economics ; Microeconomics

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