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Book

The Oxford Handbook of Strategic Sales and Sales Management

Edited by David W. Cravens, Kenneth Le Meunier‐FitzHugh and Nigel F. Piercy

Volume 1, issue Published in print January 2011 | ISBN: 9780199569458
Published online May 2011 |

Series: Oxford Handbooks in Business and Management

The Oxford Handbook of Strategic Sales and Sales Management

Preview

The Oxford Handbook of Strategic Sales and Sales Management is an overview of the current academic research in the sales area. The authors are all leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organizations to be more focused on results and highlight the shifting of resources from marketing to sales. Further, the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organization, the sales function and sales management are all discussed in this text, which is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organization. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organization.

Keywords: marketing; renaissance; profitable relationships; brand value; customer management; relationships; global selling; costs; organizations; results; resources; modern environment

Book.  664 pages. 

Subjects: business and management

Index Terms: Abelson, R. P.; Access (software package); account management; account representatives; accountability; action identification; activity‐based analysis; adaptive behavior; adaptive selling; added value; ADP ((Automatic Data Processing); advertising; advertising agencies; AFT (accelerated failure time); Agarwal, S.; agency theory; agentic role; aggregate level approaches; agility drivers; Ahearne, M.; airplane parts; Aksoy, L.; Albers, S.; Alcoa; alcohol usage; Allied Signal; Allnet Communications Services; allocation of resources,; Almaden; Alvarez‐Gonzalez, L. I.; always‐on communication; Ambady, N.; Ambrose, M. L.; American consumers; American Customer Satisfaction Index; American Marketing Association; AmEx; analytical CRM phase; Anderson, E.; Anderson, J. C.; Andreassen, T. W.; angels and devils; anxiety; Apple; APS (Advanced Planning and Scheduling); Ara, K.; Argote, L.; Armour, H.; Arndt, J.; ASA (attraction‐selection‐attrition) model; Ashkanasy, N. M.; asymmetric information; AT&T; attentiveness and likeability; attitudinal loyalty; Australia; Austria; authority; automation,; automobile industry; Babakus, E.; Bagozzi, R. P.; Bahrain; Bain & Company; Baldauf, Artur; Ballantyne, D.; bandwidth; Bank, A. J. M.; Bank of America; bankruptcy; Barclay, D. W.; bargaining; Barnard, Chester; Barney, J. B.; Baron, R.; Barone, M. J.; Barr, S. H.; Barrett, M.; Barton, A. W.; Bascoul, G.; Bass, B. M.; Bayesian decision theory; Beatson, A.; Bechara, A.; beer consumption; behavior control; behavior monitoring; behavior performance; behavioral loyalty; Behrman, D. N.; beliefs; Belk, R. W.; Bellenger, D. N.; Bellizzi, J. A.; benchmarking systems; Berends, H.; Bergen, M.; Berntson, G. G.; Best Buy; best‐in‐class relationships; best practice; Bharadwaj, S. G.; Bhutan; bidirectional communication; Biemans, W. G.; Big 3 (major accounting firms); “Big Brother” connotations; biology; black box approach; Black & Decker; Blackberrys; Blattberg, R. C.; Blau, P. L.; blogs; blood pressure; Blythe, J.; body language; Boersma, K.; Bohling, T.; Bolton, R. N.; Bonifacio, M.; Bono, J. E.; bonuses; Booz Allen Hamilton (2003); bottom‐line evaluation; bottom‐up approach; Boulding, W.; boundary‐spanners; Bouquet, P.; Bowler, Jeremy; Boyd, J. N.; Bradford, K. D.; brand equity; brand heritage; brand image; brand loyalty; brand management; brand preference; brand strength; Brandt, C. J.; Brass, J.; Brenčič, M. M.; Britannic; Brown, A.; Brown, S. P.; Brown, T. J.; Brynjolfsson, E.; Buchanan, M.; bureaucracies; Burke Inc.; burnout; Burns, T.; Burt, R. S.; Busch, P.; BUSCH system; Bush, R. F.; business design; business‐to‐business environment; buyer‐seller roles/relationships; Cacioppo, J. T.; cadres; California; call‐centers; camaraderie; Campbell, M. C.; Canada; Cannella, A. A.; capital investment; Capon, Noel; Cappleman, S.; Cardinal Health; care‐why; Carnegie, Dale; Carney, D. R.; Carpenter, G. S.; Carpenter, P.; carryover sales; cash flow; Cass, E. L.; Caterpillar; causal knowledge; Cavusgil, S. T.; CBD (Customer Business Development); CDSAM Competency‐Driven Strategic Account Management) program; cellphones,; Cemex; censoring and truncation (data limitations); centralization; Cespedes, F. V.; CFRs (cross‐functional relationships); CFTs (customer‐focused teams); Chakrabati, A. K.; Challagalla, G.; challenge stressors; Chally (H.R.) consultancy; Chamberlain, L.; Chambers, John; Chan, D.; Chandy, R. K.; change:; change proficiency; channel‐bonding capabilities; channel delivery; charismatic leadership; ChemStation International; Chevron Texaco; Chin, W.; choices; Chonko, L. B.; Choudhury, T.; Christenson, C. M.; Chrysler; Chrzanowski, K.; Churchill, G. A.; Cialdini, Robert; Cisco Systems; Citibank; clan control; classroom training; climate for service; clusters; CLV (customer lifetime value); coach mode; coalitions; Coca‐Cola; coercive tactics; cognitive appraisal theory; cognitive dissonance theory; cognitive psychology; cold‐calling; collaborative advantage; collaborative relationships; Collins, B. H.; Collins, J. M.; Collins, R. H.; Colvin, R. C.; combinative capabilities; Comer, J. M.; command mode; commercialization process; commission; commitment and consistency principle; commoditization; common culture; company results; Compaq; compensation; compensation orientation; compensation plans; competence definition; competence deployment; competence modification; competencies; competition; competitive advantage; competitive advantage sources; competitive intelligence; competitive position; competitive strategy; competitiveness; competitor targets; composite measures; computer‐assisted analysis; computers; concentration; configuration theory; confirmatory factor analysis; Conger, J. A.; connectivity; consciousness; consideration; consultative selling; consulting services; consumer behavior; consumer benefits/values; consumer goods sector; consumer profiles; consumption; contests; contextual knowledge; contingency leadership; contingency theory; control mechanisms; control philosophy; Cooil, B.; coordinating activities; coping behaviors; core capabilities; core competencies; core customers; Corporate Executive Board; corporate expenditure; Cosier, R. A.; cost‐benefit analysis; cost leadership; Costa, P. T.; Cotteleer, M.; coverage cubes; Cox, D. F.; CPLV (customer portfolio lifetime value); Cravens, D. W.; creativity; credit card debt; credit ratings; credit risk; Crites, S. L.; critical analytic processes; CRM (customer relationship management); Cron, W. L.; Croson, D. C.; Crossan, M. M.; cross‐buying; cross‐functional teams; cross‐purchasing situations; cross‐selling; Csikszentmihalyi, M.; CT scanners; cues:; cultural barriers; cultural capital; cultural controls; cultural diversity; culture‐building capability; Curhan, J. R.; Curphy, G. J.; Curry, D.; custom‐tailored solutions; customer acquisition; customer acquisition capability; customer advocacy; customer archetypes,; Customer‐Centric CEO Index; customer‐centric perspectives; customer churn; customer defection; customer‐facing processes; customer focus; customer information; customer intimacy; customer knowledge; customer knowledge generation function; customer learning; customer lifecycle; customer linking; customer loyalty; customer management,; customer monitoring; customer needs; customer orientation; customer perceptions; customer portfolio; customer portfolio analysis; customer priorities; customer profiles; customer relationship expansion; customer relationship strategy; customer relationships; customer retention; customer retention capability; customer revenue expansion; customer satisfaction; customer security; customer segments; customer selection; customer sensing; customer service; customer sophistication; customer‐supplier relational processes; customer support:; customer tracking data; Customer Value Principle; customer win‐back process; customization; Dacin, P. A.; Daemon Quest; Dalsace, F.; Damasio, H.; Darmon, R. Y.; databases; Daugherty, P. J.; Dawes, P. L.; Dawson, S.; Day, G. S.; Day, R. L.; DCAPS positioning; DCM (Dynamic Capabilities Model); De Boer, L.; DeBono, K. G.; DeCarlo, T. E.; decentralization; decision‐making; decision rules:; declarative knowledge; DeConinck, J. B.; De Jong, A.; deliberation mindsets; Dell, Michael; Dell Computers; demand; demand elasticity; demassification; Dent‐Micallef, A.; depression; De Reuver, R.; Deshpandé, R.; detergent manufacturers; DeVincentis, J.; Dewsnap, B.; Dhaliwal, B.; Dickson, M. W,; Diener, Ed; Dietvorst, R. C.; Differential Advantage Principle; differentiation; digitization; diminishing returns; direct consensus model; direct sales force; direction; Dirks, K. T.; disaggregated approach; discrete transaction context; Disney theme parks; dispersed leadership; dispersion composition model; dissemination events; distribution channels; distribution systems; diversity climate; Dixon, Andrea L.; doctors; domain selection; domesticated markets; Domino's Pizza; Dorenbosch, L.; Dove, R.; downsizing; Doyle, S. X.; dramas; drive‐thru services; Droge, C.; Droll, M.; drug usage; Dubinsky, A. J.; Dutta, S.; Dyer, B.; Dyer, J. H.; dynamic sales environment; dysfunctional conflict; E2E (enterprise‐to‐enterprise) relationship; Easingwood, C.; Eaton; e‐Business systems; eCommerce solutions; economic wellbeing; economies of scale; economies of scope; EDI (Electronic Data Interchange); education; Edward Jones brokers; effectiveness; effectiveness and efficiency; efficiency; effort allocation; ego; Ehret, M.; Ehrhart, M.; Eisenhardt, K. M.; electronic delivery methods; Electronic Markets; electronic training; email:; emergent strategy; Emerson, M.; emotional exhaustion; emotions; empathy:; empowerment; Enron; enterprise strategies; Enterprise System OEMs; entrepreneurial orientation/behavior; entrepreneurship; entry barriers; environmental changes; environmental dynamism; eProcurement websites; ERP (Enterprise Resource Planning); ethical climate; ethical conflict; ethics; evaluation; Evans, Kenneth R.; evolutionary adaptability; Excel; expectations; expertise; explicit information; externalization process; extraversion; Exxon; face‐to‐face contact; Facebook; Fahey, L.; Fang, E,; Federal Express; feedback; Ferrell, L. & O. C.; Festervand, T. A.; financial institutions; financial performance; financial ratios; financial services companies; Fiol, C. M.; Firat, A. F.; firing strategy; firm‐level orientation; firm‐specific assets; Fisher, R. J.; Five Forces model; fixed costs; Flaherty, K. E.; flexibility; Folkman, S.; Foote, N.; Ford, N. M.; Ford Motor Company; foreign countries; formalization; Forrester Research; Foti, R. J.; Fournier, C.; Fox, E. J.; fragmentation:; franchises; Franke, G. R.; Frazier, G. L.; Friege, C.; Friends Provident; functional conflict; functional team leadership; Futrell, C. M.; GAM (global account management); Garcia, J. R.; Garrett, T. C.; Gassenheimer, J. B.; Gates, Bill; Gazzaniga, M. S.; GE (General Electric); GE Medical Systems; Gebhardt, G. F.; gender differences; general managers; General Mills; generosity; Genesis; Gensch, D. H.; Gentry, J. W.; George, W. R.; Gerhardt, M. W.; Germain, R.; Gerstner, Lou; gestalt; Getz, G.; Ghosh, M.; Ghoshal, S.; Giddens, A.; Gillette; GlaxoSmithKlein; Glazer, R.; global positioning devices; globalization; GM (General Motors); go‐to‐market strategy; goal‐achievement; goal‐setting; goals; Golembiewski, R. T.; Gonzalez‐Roma, V.; Good, R. E.; Goodell, P. W.; Gordon, G. L.; Gore‐Tex; grand competence; Granovetter, M.; Grant, K.; granularity; Greece; greed; Greenberg, H. M.; Griffin, A.; Griffin, J.; Grojean, M. W.; Grönroos, C.; Grossenbacher, Samuel; “groupthink”; Grove, S. J.; Gruner, K.; Gu, F. F.; Guanxi network model; Guenzi, P.; Guinness; Gummesson, E.; Gunnlaugsdottir, J.; Gupta, S.; Hafer, J. C.; Hair, J. F.; Hall, J. A.; Hanvanich, S.; happiness; “hard sell” era; Harder, Del S.; Hari, J.; Harley Davidson; Harrah's; Harreld, J. B.; Hart, S.; Hartley, S. W.; Harvard Business Review; Hauser, J. R.; hazard analysis; He, X.; heart rate; hedonism; Heide, J. B.; Heitger, L. E. & D. L.; Henderson, R.; Henneberg, S.; heroic leadership; Hershey Foods; Heschel, M. S.; Hewlett Packard; high pressure tactics; Hill, N. C.; Himalayan mountains; hindrance stressors; Hipple, E. von; “hired hands”; hiring and screening processes; Hite, R. E.; Hitt, L. M.; Hogan, D.; Hogan, J.; Hogan, R.; Hollet, S.; Homburg, C.; Home Depot; home office equipment; Honda; Honeycutt, E. D.; Honeywell; Horan, T.; Horsky, D.; Hosking, D. M.; Howe, V.; Howell, R.; Howell, R. D.; HSBC; Huertas, Enrique; Hughes, Mark; Hulbert, J. M.; Hult, G. T.; Hult, T. M.; human behavior; human capital; human resources; Hung, K.; Hunt, S. D.; Hunter, Gary K.; Hurd, Mark; Hurley, R. F.; hypercompetition; hypothesis development/testing; Hyundai Motor Co; IBM; idiosyncratic investments; Iglesias, V.; Ilgen, D. R.; Ilies, R.; immediacy; implementation; implementation programs; in‐suppliers; Inderrieden, E.; India; Industry Week; influence tactics; information acquisition; information exchange; information filters; information flows; information‐gathering; information management systems; information overload; information provision; information retrieval; information‐sharing; information storage; Ingram, T. N.; ingratiation; innovation; innovation capacity; innovation focus; innovation orientation; insider information; Insurance Advisory Board Agenda Poll; intangibles; integration; integrative solutions:; integrity; Intel; intelligence; intelligence‐gathering; intensity; interactions; interactivity; interdependencies; interest creation; internal marketing; international markets; International Paper; international perspectives; Internet; inter‐organizational trust; interpersonal relationships; interpersonal trust; interrole/intersender conflict; intrasender conflict; inventory costs; IPSOS (marketing research firm); Irish pubs; Ismail, K.; IT (information technology); iTunes; Jacobides, M. G.; Jacoby, J.; Janda, S.; Jap, S. D.; Jaramillio, F.; JAVA software; Jaworski, B. J.; jealousy; Jehn, K. A.; Jensen, O.; Jermier, J. M.; JIT (just‐in‐time) delivery and inventory systems; Joachimsthaler, E. A.; job demands; job description; job interviews; job responsibilities; job satisfaction; job stress; job titles; Jobber, D.; Joelson, D.; Johar, G. V.; Johlke, M. C.; John, G.; John Deere; Johnson, J.; Johnson, M.; Johnson, Spencer; Johnston, M. W.; Johnston, Wesley J.; joint business initiatives; Jones, Bob; Jones, E.; Judge, T. A.; Judson, K.; just‐in‐time information; Juttner, U.; Kahn, G. N.; Kandemir, D.; Kanungo, R. N.; Kasser, T.; Keefer, Rick; Keiningham, T.; Kelley, H. H.; Kelley, S. W.; Kenny, D. A.; Kerr, S.; Kim, T.; Kinni, T.; kinship; Kirmani, A.; Kitson, H. D.; Klein, K. J.; Knight, A. P.; know‐how; know‐what/know‐why; knowledge acquisition; knowledge co‐creation process; knowledge development; knowledge gaps; knowledge‐gathering; knowledge‐intense organization; knowledge management; knowledge‐sharing; knowledge storage; knowledge transfer; Knowles, P. A.; Kohli, A. K.; Kotler, P.; Krabbenhoft, M. A.; Kraft Foods; Krishnan, H. S.; Krishnaswamy, S.; Krohmer, H.; KSAs (knowledge, skills and abilities); Kumar, A.; Kumar, K.; Kumar, N.; Kumar, V.; Kuss, A.; Kyriazis, E.; Labro, E.; Lafley, A. G.; LaForge, M. C.; LaForge, R. W.; Lagace, R. R.; Lane, H. W.; Lane, Nikala; language; LANs (Local Access Networks); Lassk, F. G.; lateral linkage devices; law of legitimate cross‐purposes; law of perpetual change; layoffs; Lazarus, R. S.; Le Meunier‐FitzHugh, Kenneth; lead generation; lead users; Leader‐Member Exchange; leadership; leadership behaviors; leadership style; learning; learning goals; learning role; Lee, F.; Lee, N.; Leeflang, P.; legal concerns; legitimation; Leigh, T. W.; Lemmink, J.; Lemon, K. N.; Lepsinger, R.; Lester, J.; Lever Brothers; Levitt, T.; Lewin, J. E.; Liberty Mutual Group; life satisfaction; Light, T. B.; Lilien, G. L.; Lilly, B. S.; LIMRA International; Lindell, M. K.; Lings, I. N.; LinkedIn; listening; locus of control; Lodish, L. M.; logistics function; longitudinal effects; Lorimer, Sally E.; Lovelock, C.; Low, G. S.; low‐value customers; Lowenstein, M. W.; loyalty:; Lund, D. J.; Luria, G.; Lusch, R. F.; Lyles, M. A.; McCarty, T.; McConkie, M.; McCrae, R. R.; McDonald's; McDonnell, J. C.; McEvily, B.; McFadyen, M. A.; MacInnis, D. J.; MacKenzie, S. B.; McNeilly, K. M.; Madan, A. P.; Madsen, T. L.; magnetic resonance imaging; Mahoney, J. T.; Makadok, R.; Malaysia; Maloy, Dan; Maltz, E.; management control; managerial implications; Manhattan; Mannix, E. A.; Mantrala, M. K.; manufacturer representatives; market attrition; market‐based assets; market‐driven firms; market entry; market expansion; market information; market knowledge; market leadership; market orientation; market penetration; market research; market segments; market sensing; market sensing capability; market share; market trends; market volatility; marketing; marketing‐as‐exchange paradigm; marketing capability benchmarking; marketing imperatives; marketing managers; marketing principles; Marketing Science Institute; marketing strategy; Marks, M.; Marriott, J.; Marriott International; Marshall, G. W.; Martin, J. A.; Martin, W. S.; Mason, C.; Mason, C. H.; Massey, G. R.; Massey, Graham W.; MasterCard; materialism; matrix reporting; Matson, E.; Maxham, J. G.; Mayer, D.; Mazursky, D.; meaning:; measurability challenges,; Med Tech; mediators; Mehra, A.; Mehta, P. D.; Menon, A.; mental health concerns; Mentzer, J. T.; Mercer Consultants; “mere frequency” fallacy; Merrill Lynch; meta‐capabilities; metrics; Miao, C. Fred; Michaels, R. E.; microcomputer applications; Microsoft; middle managers; Milgram, Stanley; Mintzberg, H.; mirrored alignment; MIS (marketing information system); miscommunication; mission; missionary selling; mobile phones; moderators; Mohan, A.; Moncrief, W. C.; Moon, M. A.; Moorman, C.; morale; Morgan, G.; Morgan, N. A.; Morgan, R. E.; Morgan, R. M.; Morgan Stanley; Morlacci, O.; Morrin, M.; Moss, N.; motivation; motivation theory; Mouzas, S.,; Mowen, J. C.; MRI machines; MRO (maintenance, repair and operational) supply; Muccio, Tom; multi‐channel approach; multinational corporations; multinational markets; Murthi, B. P. S.; mutual importance; mutual understanding; Myers, David G.; Nagle, T. T.; Narasimhan, R.; Narayandas, D.; Narus, J. A.; Narver, J. C.; Naude, P.; Naylor, J. C.; Neale, M. C.; Nelson, P.; Nestlé SA; Netemeyer, R. G.; Netherlands; networks; neuroscience; new customers; new products; Newbert, S. L.; Nigeria; Noble, C. H.; Nokia; Nonaka, I.; Nonis, S. A.; non‐coercive tactics; non‐generosity; Northwestern University; Norwegian Customer Satisfaction Barometer; Novartis; NPD (new product development); NPS (Net Promoter Scores); NPV (net present value); O'Brien, M.; OCB (organizational citizenship behavior); Olguin, D.; Oliver, R. L.; Olsen, E. M.; on‐the‐job training; on‐time delivery; online activities/communities; operational CRM; operational objectives; operations management; opportunism; opportunities; optimization models; Oracle; O'Reilly, C. A.; Organ, D. W.; organization behavior; organizational capabilities; organizational change; organizational characteristics; organizational climate; organizational culture; organizational goals; organizational issues; organizational knowledge; organizational learning; organizational memory activities; organizational role; out‐suppliers; outcome performance; output control; outsourcing; over‐reporting patterns; overselling; overspecialization; P&C (property and casualty) insurance industry; Palmatier, R. W.; Palms; pampering; Pandian, J. R.; Parasuraman, R.; Park, J. E.; path dependencies; Paul, M. C.; PDAs (personal digital assistants); Pearce, C. L.; peer influence; peer‐to‐peer channels; Penaloza, L.; Pentland, A.; Penz, E.; PeopleSoft; performance; performance evaluation; performance management; performance objectives; Perreault, W. D.; persistence; person‐role conflict; personal selling; personality; personalization; PESTLE environment; Peters, Linda D.; Peterson, R. A.; Pfeffer, J.; Pfizer; Pflesser, C.; PH (proportional hazard) model; pharmaceutical industry; Philipose, M.; physiology; Piercy, N. F.; Pinkerton, R. L.; pipeline analysis; Pisano, G.; Polanyi, M.; POP retailer data; Porter, M. E.; Porter, T. W.; portfolio selling; positioning; potentially dominant customers; Pottery Barn Kids; Poujol, J.; Powell, T. C.; Power (J.D.) and Associates; PowerPoint; Pozzebon, M.; predictive validity; presentation; President's Club; prevention versus promotion focus; price elasticity; pricing strategy; Pritchard, R. D.; problem‐resolution; problem‐solving; procedural knowledge; process control; process‐oriented situations; Procter & Gamble; product innovation; product knowledge; product leadership; product lifecycles; production managers; production‐planning process; productive assets; productivity; professional control; profit expansion; profit‐maximizing; profitability; profits; promotional activities; proprietary information; proprietary knowledge; prospect‐scoring system; Prudential; psychological climate; psychological support; psychology; psychophysiology; psychosocial outcomes; Pullig, C.; purchase sequence analysis; purchasing; purchasing behaviors:; purchasing managers/chief officers; purchasing power parity; QMI (Quick Marketing Intelligence) system; quality prospects; Rackham, Neil; Ramaswami, S. N.; Rangarajan, D.; Rangaswamy, A.; rapport and liking; rational persuasion; Raynor, M. E.; RBC Bank; RBV (resource‐based view); Reagans, R.; reality mining; recession; reciprocation/reciprocity; recognition orientation; recommendation likelihood; reconfiguration; recruiting implications; Red Hat; redistribution; reflexivity; Reichheld, F.; Reidenbach, E. R.; Reinartz, W.; relatedness; relational exchanges; relational view; relationship selling; repeat sales; reporting relationships; repositioning; reps or representatives; repurchases; reputation; resellers; resource allocation; resource integrators; respect; retailers; rewards; RFID (radio frequency ID) tags; RFM (Reach Frequency Monetary) model; RFPs (Requests for Proposal); RFQs (requests for quotes); RFTs (relationship‐forging tasks); Rhoads, G. K.; Richard, O. C.; Richardson, R. J.; Richins, M. L.; Ridnour, R. E.; right customers; Riley, V.; Rini, Joe; risk‐averse strategy; risk characteristics; risk‐management strategy; risk‐taking managers; Ritchie, J. B.; Rizza, R.; Roach, Stephen; Roberts, J.; Roberts, J. A.; Robertson, B.; robots; Rochberg‐Halton, E.; Rockwell Collins; Roffey Park; ROI (return on investment); Rokkan, A. I.; role clarity; role conflict/ambiguity; role expectations; role models; role overload; role‐playing; role stressors; Rosenthal, R.; Ross, W. T.; Rottenberger, K.; Rouzies, D.; Ruekert, R. W.; Rule, N. O.; rules and practices; Russ, F. A.; Rust, R. T.; Ruyter, K. D.; Sa Vinhas, A.; Saad, G.; SaaS (software as a service); safety climate; Sager, J. K.; salary; sales channels; sales climate; sales‐customer interface; Sales Educators, The; sales force; sales forecasting; sales function,; sales management; sales managers; sales‐marketing relationships; sales organization; sales response analysis; sales role; sales technology; sales unit design; sales volume; salesperson role:; Salvaggio, A. N.; Samaraweera, Manoshi; Samuels, S. A.; Sanders, K.; Sandfield, A.; SAP (business software provider); SAS Institute; satisfaction,; Satmetrix; Sato, M.; Saudi Arabia; SBUs (strategic business units); SCA (sustainable competitive advantage); scarcity; Schank, R. C.; Schein, E. H.; Schembri, S.; Schlegelmilch, B. B.; Schminke, M.; Schmittlein, D.; Schneider, B.; Schoenbachler, D. D.; Schwenk, C. R.; Schwepker, Charles H.; Schweppes; SCI (Secure Customer Index®); SCM (supply chain management) costs; scorecards; SD (service‐dominant) logic; Searle; Seevers, M. T.; Segal, M.; segmentation; selection‐on‐selection market processes; selectivity; self‐confidence; self‐efficacy; self‐esteem; self‐interest; self‐monitors; selling function; selling skills; selling strategies; Selnes, F.; senior executives/managers; sense‐making; sensing and shaping; service(s); Seshandri, S.; SFA (sales force automation); Shapiro, B. P.; Sharda, R.; shared responsibility; shareholder value; Sharma, A.; Sherry, J. F.; Shervani, T. A.; Sheth, J. N.; Shoib, I.; Shuchman, A.; Shuen, A.; side bet theory; Siebel Systems; Silicon Systems; silo‐based approach; Singh, H.; Singh, J.; Sinha, Prabhakant; Sinha, R. K.; Sivakumar, K.; SKF (industrial bearings maker); Skiera, B.; Skinner, S. J.; SKUs (stock‐keeping units); Slater, S. F.; Slocum, J. J. W.; SLTV (second lifetime value); Slywotsky, A. J.; smartphones; Smircich, L.; Smith, B. J.; Smith, D. B.; Smith, E. R.; Smith, G. E.; Smits, M.; Snow, C.; Snyder, M.; soap; social capital; social connectedness; social media; social networks; social norms; social proof; social relationships; social responsibility; socialization; sociometers; Soda, G.; software; software development; solution‐selling; Song, M.; Souder, W. E.; specialization; Spiro, R. L.; sponsor mode; spreadsheets; Sprint; SPSS; Srivastava, R. K.; SSFF (Strategic Selling Function Framework); ST (sales technology) portfolios; Staber, U.; Staelin, R.; Stalker, G. M.; Stanford Prison experiment; Stathakopoulos, V.; statistical estimation applications; Stephens, H.; stereotypes; Steubenware; Stevens, H.; Stewart, Thomas; Stogdill, R. M.; Stone, L. H.; strategic customer management; strategic decision‐making; strategic direction; Strategic Execution model; strategic fit; strategic focus; strategic intent; strategic objectives; strategic partnerships; strategic planning; strategic renewal; strategic roles; strategic sales capabilities; Strauss, B.; Stros, M.; structural equation modelling; style approach; Subirats, M.; subjective wellbeing; subjectivity; Sujan, H.; Sujan, M.; Sun Life of Canada; Sun Microsystems; Sundaram, S.; supplier‐customer relationships; suppliers; supply chains; Sutton, R. I.; switching costs; Switzerland; Sydow, J.; Symantec; synergies; 3M; tacit knowledge; talent‐based model; Talluri, S.; TAM (technology acceptance model); Tanner, J. F.; target‐return‐per‐call analysis; Tasaki, L.; TCA (transaction cost analysis); teams; Teas, R. K.; technology; technology‐performance relationship; Teece, D. J.; telecommunications; telesales; Tellis, G. J.; Tenne‐Gazit, O.; territory design; territory management; tests:; text messages; Thibaut, J. W.; Thietart, R. A.; Thinley, Jigme; Thomas, J. S.; threats; time management; Tjosvold, D.; Tobit model; top‐down approaches; top management; Totzek, D.; Toyota; TQM (total quality management); TRA (theory of reasoned action); training; training objectives; trait approach; Tranel, D.; transaction costs; transactional leadership; transactional selling/sales; transformational leadership; transparency; transport; Traverso, P.; Treacy, M.; Trinkle, B.; Troilo, G.; Trump, Donald; trust; Tsai, W.; Tse, D. K.; Tubre, T. C.; Tuli, K. R.; turbulent markets; turnover:; Tushman, M. L.; Twitter; Tylenol; Type I errors; unconscious desires; under‐reporting patterns; Unilever; Unisys; United Kingdom; United States; University of Illinois; University of Tennessee; up‐selling; UPC scanners; Upjohn; UPS; US Bureau of Labor Statistics; US Census Bureau (2000); US Department of Energy; USAA; Usai, A.; UTC Fuel Cells; Vallacher, R. R.; value; value chains; value co‐creation; value communication; value constellations; value creation; value enhancement; value extraction; value‐in‐exchange; value‐in‐use; value propositions; values; Van der Lugt, A.; VandeWalle, D.; Varadarajan, P. R.; Varey, R. J.; Vargo, S. L.; variable product costs; Vasquez‐Parraga, A. Z.; Vavra, T.; Vazquez, R.; Venkatesan, R.; Venkatesh, A.; Verbeke, W. J. M. I.; Verhoef, P. C.; verifiability; vertical exchange theory; vertical teams; video games; Visa; vision; Vivas, R.; Vonage; Vorhies, D. W.; Waber, B. N.; Walker, O. C.; Wall Street Journal; wallet share; Wal‐Mart; Wal‐Mart/P&G partnership; Walsham, G.; Walton, Sam; warehousing; Wathne, K. H.; Weber, Max; Webster, F. E. J.; Weeks, W. A.; Weggeman, M.; Wegner, D. M.; Wehrli, H. P.; weight gain; Weilbaker, D. C.; Weinberger, D. B.; Weiss, A. M.; Weiss, L.; Weitz, B. A.; Weitz, B. W.; wellbeing; Wenger, E.; Wensley, R.; Wesco; West Elm; Westley, F.; White, J. C.; White, R. E.; White, S. S.; Whitestrips; Whole Foods Market; wholesalers; Wiersma, F.; Williamson, O. E.; Wilson, Larry; Wilson, P. H.; Wilson, T. D.; win‐lose process; win‐win actions; Winer, R. S.; Wise, F. A.; WOM (word‐of‐mouth) measure; word processing; work‐life balance; working capital; Workman, J. P.; World Bank; Wyatt, D.; Wyeth; Xerox; Xie, J.; x‐ray imaging devices; Yandle, J.; Yaprak, A.; Yi, J.; Yip, G. S.; Yoon, C.; Young, C. E.; YouTube; Yukl, G.; Zaccaro, S. J.; Zaheer, A.; Zaltman, G.; Zeithaml, V.; Zhan, William; Zhang, X.; Ziegert, J. C.; Zimbardo, Philip; Zimmer, F. G.; Zohar, D.; Zoltners, A. A.; Zoltners, G. A.; Zou, S.; ZS Associates

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Table of Contents

Overview of Strategic Sales and Sales Managementin The Oxford Handbook of Strategic Sales and Sales Management

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The Evolution of the Strategic Sales Organizationin The Oxford Handbook of Strategic Sales and Sales Management

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Strategic Leadership in Salesin The Oxford Handbook of Strategic Sales and Sales Management

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Achieving Sales Organization Effectivenessin The Oxford Handbook of Strategic Sales and Sales Management

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The Changing Sales Environmentin The Oxford Handbook of Strategic Sales and Sales Management

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Structuring the Sales Force for Customer and Company Successin The Oxford Handbook of Strategic Sales and Sales Management

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Sales Force‐Generated Marketing Intelligencein The Oxford Handbook of Strategic Sales and Sales Management

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Management of a Contracted Sales Force (Manufacturer Representatives)in The Oxford Handbook of Strategic Sales and Sales Management

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Training and Rewardsin The Oxford Handbook of Strategic Sales and Sales Management

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Addressing Job Stress in the Sales Forcein The Oxford Handbook of Strategic Sales and Sales Management

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