Article

Mixed Methods: the Best of Both Worlds?

Emma Dures

in Oxford Handbook of the Psychology of Appearance

Published in print May 2012 | ISBN: 9780199580521
Published online December 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199580521.013.0046
Mixed Methods: the Best of Both Worlds?

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Mixed methods research designs have become increasing popular in the field of health sciences, including the psychology of appearance. While proponents claim the approach offers flexibility and the ‘best of both worlds’, detractors are concerned that such research is undertaken without sufficient understanding or recognition of the underlying philosophies associated with different methodological traditions and that the quality of the research is compromised as a result. This article sets out key arguments in support of mixed methods and shows how the approach is often well suited to the multidimensionality and complexity of appearance-related research.

Keywords: mixed methods research; appearance-related research; appearance psychology; methodological traditions; health sciences

Article.  3188 words. 

Subjects: Psychology ; Social Psychology ; Clinical Psychology

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