Article

IT‐Dependent Strategic Initiatives and Sustained Competitive Advantage: A Review, Synthesis, and an Extension of the Literature

Michael Wade, Gabriele Piccoli and Blake Ives

in The Oxford Handbook of Management Information Systems

Published in print July 2011 | ISBN: 9780199580583
Published online September 2011 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199580583.003.0017

Series: Oxford Handbooks in Business and Management

IT‐Dependent Strategic Initiatives and Sustained Competitive Advantage: A Review, Synthesis, and an Extension of the Literature

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This article outlines some of the trends that have led to the view that changing economic conditions have strengthened the widely held concept that IT is a commodity, and as such, has no place in the creation or sustaining of competitive advantage. However, while it is accepted here in this article that IT assets may be undifferentiated, the article rejects the suggestion that IT-dependent strategic initiatives have no strategic value. In fact, it argues that these initiatives, when formed in projects with complementary organizational resources, can lead to powerful business benefits, and can further form strong barriers to advantage erosion. The key to success is to maintain a sustainability mindset throughout the IT strategic planning process.

Keywords: economic conditions; competitive advantage; IT; IT assets; planning process; strategy

Article.  8889 words. 

Subjects: Business and Management ; Business Strategy ; Knowledge Management

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