Article

Enterprise Sustainability 2.0: Aesthetics of Sustainability

Paul Shrivastava

in The Oxford Handbook of Business and the Natural Environment

Published in print November 2011 | ISBN: 9780199584451
Published online January 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199584451.003.0035

Series: Oxford Handbooks in Business and Management

Enterprise Sustainability 2.0: Aesthetics of Sustainability

More Like This

Show all results sharing these subjects:

  • Business and Management
  • Organizational Theory and Behaviour
  • Business Ethics

GO

Preview

This article presents some observations about repositioning the research on enterprise sustainability in a new direction. In addition to its past focus on external spaces, it also suggests focusing on internal spaces of the human mind and emotions. Sustainability 2.0 is concerned with developing an emotional and passionate relationship to nature, as a prelude to making “improvements” to it. Social and emotional engagements with sustainability are complementary to each other. Enterprise Sustainability 2.0 evokes a sustainable organizational aesthetic. Art offers an antidote to the mental and emotional pollution of commercialism, which eventually lead to the toxification of air, land, water, and the excessive consumption of carbon. Sustainability 2.0 is an invitation to look at the less examined but essential emotional and embodied aspects of sustaining humans on Earth. Arts as a repository of emotions can serve as a vehicle for infusing passion for sustainability into enterprises.

Keywords: enterprise sustainability; external spaces; internal spaces; Sustainability 2.0; arts

Article.  3553 words. 

Subjects: Business and Management ; Organizational Theory and Behaviour ; Business Ethics

Full text: subscription required

How to subscribeRecommend to my Librarian

Buy this work at Oxford University Press »