Article

C. K. Prahalad

Peter J. Williamson and Keeley Wilson

in The Oxford Handbook of Management Theorists

Published in print February 2013 | ISBN: 9780199585762
Published online April 2013 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199585762.013.0025

Series: Oxford Handbooks in Business and Management

C. K. Prahalad

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To C. K. Prahalad, accepting trade-offs along an immutable frontier was an admission of defeat. Instead of optimizing choices across a constrained set of possibilities, he kept looking for ways to shift the frontier outwards. In his papers and books on strategic management, Prahalad looked for ways that executives could maintain a long-term ‘strategic intent’ while continually delivering short-term performance and social good. He showed how companies could combine cost competitiveness with product differentiation, rather than choosing between the two. This article discusses the powerful insights that came from Prahalad’s determination to tackle these issues and push theory and practice beyond the existing boundaries in every one of a remarkable sequence of the areas from global strategy and organization, through strategic management, diversification, market positioning, and, ultimately, to the process of innovation itself.

Keywords: diversification; innovation; market positioning; C. K. Pralahad; strategic management; trade-off

Article.  9774 words. 

Subjects: Business and Management ; Business History

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